Optimize your company's online presence with Sailfish SEO.

Sailfish SEO by Alex Sineath

Search engines have become the top resource for customers seeking products and services of all types, making Google the most important advertising medium for virtually every business sector.

Having an attractive website is only the beginning.
Your website needs to be optimized for search engines like Google, Bing, and Yahoo.

fishing boat

Little Boat, Big Ocean

Your company's website is like a fishing boat in the middle of the ocean, with its lines out, waiting for customers to bite. SEO is the strategic process of steering your boat towards your online customers, wherever they may be.

Your boat, lines, bait, and strategy need to be optimized for the types of fish you are trying to catch. And your website needs to be optimized for your particular set of customers.

Working in tandem with search engines to follow Google and Bing's latest webmaster guidelines and providing clear, concise, descriptive content on your website can boost your rank in organic search results. It can be done, as long as it's done right.

First, you need Google Analytics installed on your website.

Google Analytics

Google Analytics and Google & Bing Webmaster Tools allow you to analyze the traffic coming to your site, including how users get there, how long they stay, how many pages they view, which pages they view, which pages they enter through, their localities, and a plethora of other information valuable to your business.

I am fully Certified in Google Analytics and able to track any metric or provide any report you may need about your web traffic.

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1. Website Configuration for Search Engine Crawl

Your website needs to be properly configured in order to be crawled and indexed by search engines — to have a valid sitemap, appropriate robot crawl permissions, descriptive keywords in key locations, and an organized internal link structure, to function properly without errors, to load in the browser as quickly as possible, and to have a number of other configurations in place.

Even the most attractive websites may not be configured for search engines and will therefore not appear prominently in search results.


2. Strategic Keyword Implementation
& Directory/Map Listings

Building the Bridge to Your Online Customers

Google Analytics reports, Google AdWords keyword planning tools, and industry research can provide a clearer view of your online customers and their habits and preferences. Your website needs to be optimized accordingly for maximum traffic and conversions. For example, some basic questions to investigate include:

  • - Do your users prefer a particular search engine?
  • - Are they surfing the Web on their desktops or their on-the-go mobile devices?
  • - Which keywords are they using to seek your particular product or service, both globally and locally? Are those keywords integrated into your website?
  • - How important are local/map listings for your industry?
  • - Are online reviews important for your business?
  • - Is a useful landing page appearing in search results when users search for your business?

3. Long-term Customized SEO Strategy

Keep your Website Evolving alongside Search Engines and UX

Because Google is always changing (they make roughly 600 updates per year, including a few that really shake things up), your website needs to be continually updating and improving as well to reap the benefits.

Moreover, since the tastes of the online consumer are also constantly evolving, continuous improvements to user experience are a necessity in the competitive online marketplace. Search engines take notice of how many pages a user views and how long a user stays on your website during a particular session, so optimizing your website's user experience to keep users on your website longer indicates to search engines that your website is a valuable source of information.

Each business's website has unique customers and therefore requires a customized SEO strategy. Some SEO improvements I have undertaken in the past for various businesses have included:

  • - Keyword-oriented landing pages
  • - Blog setup and contributions
  • - Interactive graphics and image galleries
  • - Multilingual integration
  • - Breadcrumbs/Rich Snippet integration for rich search results
  • - Social media setup, contribution, and integration
  • - Social media sharing buttons

Sailfish SEO Services

Since SEO is a complex field of expertise, many marketing agencies will try to sell you a high-priced lump-sum package and tell you little if anything of what they have done on your behalf. I believe in complete transparency and in taking SEO step by step, allowing you the choice as to which level of service you would like.

  • Google Analytics & Webmaster Tools Setup
    Start tracking your website's search engine performance. You will be able to log in to your personal Google account to view your web traffic reports.
  • SEO Audit
    Diagnose what's working to your SEO advantage and what needs help. The report is yours — either pass it on to your webmaster, or choose to take your SEO to the next level with Sailfish SEO.
  • SEO Audit Repair
    Fix the back-end and front-end items flagged on your SEO Audit to allow for proper search engine crawling.
  • Long-term SEO Package
    A monthly SEO package tailored to your website's needs. The best option for long-term web traffic growth, an SEO package includes a set number of hours of SEO maintenance every month, including a monthly SEO report outlining web traffic growth and website work accomplished, keeping you informed every step of the way.
Sailfish SEO Hilton Head Savannah By Alex Sineath